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Rich Brilliant Willing
"Light is a powerful thing... Rich Brilliant Willing believes that nothing is more important in shaping our sense of well-being than quality of light.”
Theo Richardson, Charles Brill, and Alexander Williams are Rich Brilliant Willing (RBW). Founded in 2007, Rich Brilliant Willing is an internationally recognized, multidisciplinary design studio.
Why do they work together? Because the combined output is greater than sum of individual parts. Each member has a different point of view; one explicitly loves materiality, another has an unconventional color palette and eye for sculptural form, the third is an inventor bringing spontaneity and theatrical energy to the work.
RBW designs and manufactures LED fixtures for hospitality, workplace, and residential projects. Driven by technology, simplicity, and creativity, the studio merges the industrial and the elegant, engineering warm, dimmable lighting solutions that are as beautiful as they are innovative. The results are intelligent and iconic, simple yet expressive.
“Light is a powerful thing, ” states the RBW website. “When it comes to hospitality, a warm, welcoming light is what sets us at ease and makes us feel at home. In the workplace, light sets the tone of an employee’s day. The right light lifts the mood, inspires productivity, and motivates us. At home, light enlivens the little things—our morning routines, or the moments we spend with friends. Rich Brilliant Writing believes that nothing is more important in shaping our sense of well-being than quality of light. ”
The RBW team includes a global distribution network of partners and a second location, “Suite 707, ” a trade-dedicated showroom in Manhattan. The brand’s accolades include a place on Forbes’ 30 under 30 Art & Design list and the International Contemporary Furniture Fair’s Best New Designer Award. RBW has also been nominated for the nation’s highest design distinction, the Cooper Hewitt National Design Award.
Lights Designed by Rich Brilliant Willing
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