Industrial designer Lorenza Bozzoli was born in Milan, and studied art at the Brera Academy.
Beginning in 1985 she worked as freelance fashion designer for prestigious fashion labels like Fiorucci, Basile, Plein Sud, Sergio Rossi, Camper, and many others. In 1996, she embarked on a career in industrial design, producing work for Antiquità, Viceversa, Alessi, Dilmos, and Dedon.
Working with Moooi, she designed the lovely Juuyo lamp. According to the company’s website: “Lorenza Bozzoli immortalizes the soft shapes, graceful prints, and vibrant colours that represent the essence of a sensual cultural heritage from the Eastern world: the glamourous, poetic, and witty Geisha figures and their earlier predecessors, the Juuyo.
Lorenza’s work has been presented in exhibitions in Italy and abroad. In 2013, she was honored with the European Award for Excellent Sustainable Design for her chair Phaedrus, produced by Dedon.
She has also lectured at the European Institute of Design on the possibilities of trend integration and creative strategy. She currently lives and works in Milan, where her studio is based.