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YOY
"We would like to create strange feelings with humour in an ordinary room." — Naoki Ono
YOY [joi] is a Tokyo based design studio composed by Naoki Ono, a spatial designer, and Yuki Yamamoto, a product designer. Started in 2011, their design theme is to create a new story between space and objects.
Naoki Ono was born in Nagoya, 1981. He graduated in architectural design at Kyoto Institute of Technology in 2008.
Yuki Yamamoto was born in Nagoya, 1985. He graduated in industrial design at Kanazawa College of Art in 2008.
Their style is perhaps best represented by their YOYLIGHT, produced by Innermost: “Ever defiant of the laws that govern our reality, YOY presents an LED lamp that projects a semblance of a classic lamp shade onto the wall, ” states the company’s website. “A perfect marriage of illusion and technology. ”
YOY was also awarded Winner of Design For Asia Awards 2014 — Merit Recognition, for the CANVAS product — “A surreal cartoon feel where the impossible happens; lounge effortlessly on a 2 dimensional image leaning against a wall. A clever construction of structured fabrics hidden within make it possible. Canvas’ cover is removable and machine washable. ”
In 2016, YOY presented a solo exhibition at Opificio 31 in Milan.
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