"The name 'Innermost' is about having desires and making decisions that come from the heart – about having the courage to do what you feel is right."
Steve Jones is the CEO & Co-founder of Innermost — a leading British furniture and lighting brand based in London.
He studied Industrial Design at Newcastle Polytechnic (now University of Northumbria), before starting a career in consultancy in London. He worked in the furniture industry before moving into lighting and forming Innermost with Russell Cameron in 1999.
Steve and Russell wanted to build a company that had innovation at its core and treated designers with the respect and understanding deserving of great innovators. Today, Innermost now works with designers and design groups from almost every region of the world.
Steve has designed several products for Innermost, and has also brought in names like Michael Young, Jarrod Lim, Rich Brilliant Willing and Shin Azumi, helping to shape a collection that has breadth as well as depth.
“[Innermost is] all about finding talent and giving it a chance. We try always to choose great product that people have a positive emotional reaction to, ” he explains.
Steve’s interest in design spans all aspects of material and production and this can be seen in the varied aesthetics of the different Innermost ranges. However, his involvement in the process is not just a studio-based one — it involves knowing production and getting into the factories to study process and consult with those that finally make the designs.