Russell Cameron is the Sales Director & Co-founder of Innermost, a leading British lighting and furniture brand.
Russell graduated from design at Napier University before working for various consultancy and in-house design studios. In 1999, Russell and his partner Steve Jones gave up their jobs to pursue a shared dream of a unique but diverse furniture and lighting brand.
From their humble beginning in an old lighting factory in Wembley, North London, Russell and Steve worked with designers from across the globe who called London their home. And even today they continue to embrace that vivid diversity, striving to be ‘as British as London itself’ – that is to say very British and yet highly adaptable and with a global vision. Their quirky and rebellious approach to design driven by high-spirited London culture.
Innermost is the product of a culture with greatly antagonistic qualities – on the one hand, classical English tradition and on the other, the tumultuous punk culture. And Innermost exists in the coming together of these heterogeneous elements, purveying taste and quality with a non-conformist attitude.
Today, based in London, Russell oversees the European business of the innovative lighting, homewares, and furniture brand, working with architects and interior designers specifying on both commercial and residential projects. Based in the company’s Hong Kong office since 2004, Steve Jones manages the brand’s fast growing pan-pacific business.
Russell is also the designer behind the Kobe series for Innermost — a collection of colorful and simple drum shades in high quality materials for a sophisticated feel.