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Jasper Morrison
"I like ideas like normal, soft, comfortable, easy to use. Don’t forget that people have to live with the objects we design. We need to understand how they can be used and think about everyday life. Design is something real."
Jasper Morrison was born in London in 1959, and graduated in Design at Kingston Polytechnic Design School, London and The Royal College of Art for Postgraduate studies. In 1984, he studied at the Berlin University of Arts. In 1986, Jasper set up an Office for Design in London.
Today, Jasper’s studio consists of three design offices: a main office in London and two branch offices in Paris, opened in 2002, and Tokyo, opened in 2007. The studio’s work is wide-ranging, designing furniture, tableware, kitchen products, lighting, electronics, appliance design, designs for public space, and more recently, watches, clocks, and shoes.
Some of Jasper’s clients include companies such as Alessi, Alias, Camper, Cappellini Flos, Glas Italia, Ideal Standard, Kettal, Marsotto, Maruni, Muji, Rosenthal AG, Samsung Electronics, Sony Design Centre Europe, and Vitra International.
In 2005, Jasper partnered with Naoto Fukasawa to found Super Normal — a project dedicated to capturing the essence of ‘normalcy’ in its designs.
“There are better ways to design than putting a lot of effort into making something look special. Special is generally less useful than normal, and less rewarding in the long term, ” Jasper explains.
“The super normal object is the result of a long tradition of evolutionary advancement in the shape of everyday things, not attempting to break with the history of form but rather trying to summarise it, knowing is the artificial replacement for normal, which with time and understanding may become grafted to everyday life. ”
Super Normal held its first exhibition in Tokyo in June of 2006.
Lights Designed by Jasper Morrison
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