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Front Design
Who wouldn't want a horse to lighten up your living room and a pig to serve your guests? Furniture to fall in love with at first sight, or hate forever.”
Their design is not typically Scandinavian — it is experimental. However, the fact that the Front ladies are a step ahead in the male-dominated world of industrial design certainly reveals their Swedish character. Emancipated and inventive, Anna Lindgren and Sofia Lagerquist are making their mark on the design world.
Front Design is a design studio that is in demand all over the world, and one of the country’s most successful design exporters. Customers include Moroso, Mooi, Porro, Moooi, Established & Sons, Kvadrat, Stelton, and IKEA. Front was established in 2003.
Front plays with visual effects and their designs aim to provoke, at the same time creating poetic worlds. The duo use experimental design processes, with rats, dogs, and even robots generating design concepts. For one project, they put a roll of wallpaper into a rat cage, letting them gnaw as much as they wanted. The result was a new design.
Front loves to tell surprising and at times disturbing stories through their works. Their inspiration comes from fashion, film and science — with blurred boundaries between interior design and art.
Collaborating with Moooi, Front designed a series of lamps and table composed of an animal sculpture with a lampshade or a tabletop on its head. “Who wouldn't want a horse to lighten up your living room and a pig to serve your guests?” their website asks dryly. “Furniture to fall in love with at first sight, or hate forever. ”
Lights Designed by Front Design
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