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Ferruccio Laviani
"I would be very bored of my work if I did the same thing just to be recognizable. I would prefer to be incoherent so people recognize me in the idea and not just in the shape, because it’s nice to have different points of view."
Born in Cremona, Italy in 1960, Ferruccio Laviani studied at the International Professional Institute for the Arts and The Violin Making International School of Cremona, where he graduated in 1978. Later, he studied architecture at the Politecnico di Milano, graduating in 1986.
In 1983, he began working for the famed furniture and product designer Michele De Lucchi. In 1991, after several years as a partner at Studio De Lucchi, Ferruccio opened his own studio in Milan.
Ferruccio’s work mainly focuses on art direction, industrial products, and retail spaces. Since 1991, he has been the art director for Kartell, and has collaborated with companies such as Flos, De Padova, Foscarini, Moroso, Society (Limonta), and Emmemobili in the creation of the design concept for retails spaces and set-ups.
One of Ferruccio’s most striking works is Good Vibrations, “a cabinet for Fratelli Boffi that looks like a piece of late 1940s Italian furniture shivering in a paused video frame. The distortion is real, carved into the wood with computer-controlled milling technology, ” writes Julie Laskey in The New York Times.
Ferruccio’s has also collaborated with fashion and furniture brands, such as Cassina, Dolce and Gabbana, Dada - Molteni & C. , Barovier & Toso, Piper-Heidsieck, Missoni, Citroen, Hansgrohe, Forum BR, Arezzo BR, RAI, Martini and Rossi, Swarovsky, Veuve Cliquot, Hennessy, Marazzi Group, La Rinascente, Lead, Ermenegildo Zegna, Renault, Haworth, Emilio Pucci, Zara, and Habitat.
Lights Designed by Ferruccio Laviani
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