Niche is a brand that appreciates the value of quality lighting solutions that are suited perfectly to your needs. After all, that's their origin story.
In 2003, Niche Founder and Creative Director Jeremy Pyles was looking for lighting to illuminate the front window of his new homewares retail store in New York City's East Village. Nothing he could find was right and, no matter how stylish and well-made the designer lights he found were, the investment they represented just wasn't worth it if they didn't serve his needs. His solution was obvious, if somewhat rare: he contacted a glass-blower to create exactly what he wanted.
When inquiries about the three pendants in the stores' front window outpaced inquiries into actual for-sale items in the store, Pyles made the reasonable decision to start Niche Modern--now simply Niche--and sell what was now called the Stamen pendant light. More modern blown glass pendant lights followed as Niche's reputation and business began to spread in the New York design community and beyond.
Niche Headquarters moved to Beacon, New York--a small but growing art and design community in the Hudson Valley--in 2008. Shortly thereafter, Niche's glassblowers likewise moved from NYC to join the rest of the team in the 20,000-square-foot renovated foundry building that was now home. From that facility, Niche has worked to continue to develop their line of products according to their driving philosophy of "made, not manufactured."
Every Niche designer light begins with a sketch by Pyles, who then works with their team of designers, glass artisans, and technicians to realize the full potential of the design. The Hot Shop and the Cold Shop then create the physical pendants in their turn, resulting in either a new addition to Niche's offering or, indeed, one of the custom creations Niche is so proud to have been able to create for their clients over the years.
Dedicated to quality, authenticity, and originality, Niche continues to innovate and develop its distinctive line of simple, timeless luminaires.